How Kellanova Pioneered the Global Snacking Industry

• Introducing global brands to new markets, such as launching Froot Loops in India.
• Developing new flavours and formats, like Krave Cookies & Cream cereal in Europe.
• Digital supply chain improvements by creating ‘digital twins’ of manufacturing processes using smart sensors for real-time data and traceability.

This use of ‘digital twins’ across Kellanova’s manufacturing processes, uses smart sensors and connected devices to provide real-time data on product movement.

This innovation enhances visibility and traceability throughout the supply chain, improving quality control and reducing costs while ensuring product safety.

Kellanova’s sustainability strategy 

Kellanova’s success is underpinned by its commitment to innovation and sustainability, as also evidenced by its Better Days Promise strategy.

This initiative aims to improve the lives of 4 billion people by 2030 through nourishing 1.5 billion people, feeding 400 million facing food insecurity and advancing wellbeing for 250,000 people in its food value chain.

These initiatives align with Mars’ Net Zero commitment, aiming to achieve zero greenhouse gas emissions across its entire value chain by 2050 and aligning with Mars’ Responsible Marketing code.

Mars’ Net Zero commitment aims to achieve zero greenhouse gas emissions across its entire value chain by 2050. 

Meanwhile, Mars’ Responsible Marketing code ensures ethical advertising practices, particularly regarding children. 

Upon completion, Kellanova will also become part of Mars Snacking, led by Global President Andrew Clarke.

This integration promises to leverage the strengths of both companies to drive innovation and growth in the global snacking market.